SLIM JIM

Ready to Snap

With today’s healthy snacking habits, getting a Slim Jim is an act of defiance. And lately, there’s plenty to defy.

Ready To Snap :30

The iconic “Snap into a Slim Jim” tagline got a whole new meaning

Gym :15
Cafe :15

The giant yellow fist is a metaphor for delicious meat.

Catfish :15
Gamer :15

The fist also punched into Slim Jim’s socials

👊

ROLE

Creative direction, writing

WITH

Elaine Kalvelage (CD/AD) · Mark Gross (CCO) · Emmett Sullivan (CD) · Kyle Brubaker (CD) · Matt Collier (Creative) · Wayne Robinson (Creative) · Fatal Farm (Directors)