The Lab
Ads are the day job. This is the other thing: products, games, and experiments that got built instead of just pitched.
VENTURES
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A daily word game where the letters pull a fast one on you.
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An AI consulting studio for companies that want the future without the buzzwords.
- proof.
Receipts for your best work.
- dindin
Dinner, decided. An app that ends the nightly what-do-you-want standoff.
- Free Period
A creative practice for the hours nobody is paying for.
CRAFT
- Formula Breaker
A tool that finds the formula in any ad — then breaks it.