Alec Jankowski Creative Director / Writer
Hardin's Creek barrel warehouse, light at the end of the rickhouse

HARDIN'S CREEK

Be Part of the Legacy

Whiskey nerds wouldn't trust a new ultra-premium whiskey from Beam. But they would trust its two-century legacy. So we wrote them into it.

The case film 1:48

Social channels launched with a handwritten note from 8th generation Master Distiller Freddie Noe

Handwritten notes from Freddie Noe teasing the Hardin's Creek launch

The visual identity was built from seven generations of history

Hardin's Creek Instagram campaign across eight phone screens
Campaign photography — whiskey drinker at the barCampaign photography — a toast in the rickhouseCampaign photography — pouring Hardin's CreekCampaign photography — Hardin's CreekCampaign photography — carving an ice cube for the perfect pourCampaign photography — Hardin's Creek

Then we let whiskey fanatics behind the scenes with an intimate documentary

The documentary 4:23

Finally, Freddie himself hosted the highest-attended AMA on r/bourbon ever

Reddit AMA with Freddie Noe — the whiskey community goes one-on-one with the master distiller
Freddie Noe, 8th generation master distiller

ROLE

Creative direction, concept, writing, strategy

WITH

Brian Boord (CD/AD) · Gabe Sanchez (Photographer) · Frank Viglione (Writer) · Gaby Strnad (AD)